ValenciaPR

 

I always want to say "a-boot"  


ValenciaPR is a Madison-based PR firm specializing in digital media outreach. Marivic has served as a Gubernatorial Appointee with the State of Wisconsin, and held management positions across broadcast, technology and finance sectors. Past and current clients include Soho Publishing (Sohobiztube.com, Soho Seminars), HeroEx, The Undev, LLC, Cool Music Network, THECOOLTV, Melt Studio, ReMax Preferred Realtors, Advance Planning Services, VodoModo, EaseUrMove and others. Marivic also owns and manages Cyberaoke Karoake, a growing online karaoke startup.


UPDATED: ValenciaPR is offering limited openings for freelance co-operative space. Free wi-fi, wireless printer, meeting space, on buslines and free parking. $50/mo for drop-in privileges, limit 10 co-officers.

 
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But wait there's more!


My core strengths swirl around Social Media, UGC, Sales, Marketing and Public Relations. Industries served include Broadcasting, Advertising, Finance, Insurance, Law and Politics. Unparalleled mastery of building and maintaining social networks, SAAS, internet marketing, online ad networks, and the ins and outs of SEO/SEM. Depth of knowledge in all areas of protocol, professional discretion and confidentiality. Excellent people person and company spokesperson.


PROFESSIONAL BACKGROUND


May, 2009 - present: Owner, ValenciaPR

PR/Marketing for tech, media, broadcast, finance and nonprofits. Focus on digital PR, social media integration, business development support. Co-administer Social Media Breakfast (Madison), serve as "Queen of Fun" for Madison Social Media Club board, and with Madison Entrepreneur's Club. Clients include:

  • VodoModo
  • THECOOLTV
  • Cool Music Network
  • The Rainbird Foundation
  • Rena Romano
  • Schuster Realty Group
  • The Undev LLC
  • Studio Melt
  • Cyberaoke Karaoke

Client placements include Broadcasting & Cable, Broadcast Engineering, TVNewscheck, WTMJ4, NYTimes and Oprah.


Director of Marketing and PR, Broadcast Interactive Media, October 2006 – May 2009, Madison, WI: Marketing and Public Relations, Online Reputation Management, Social Media manager for technology company working with traditional local media (hosting websites and revenue programs).  Managed publicity of YouNews™ (now in more than 70 markets with more than 70k registered users).  Initially responsible for individual and group station acquisition, increased client base by 40% in 12 months, with revenues exceeding $1m. Created and maintained marketing and PR database. Planned, attended and hosted Trade Shows, re-launched and maintained corporate website, wrote press releases and other corporate communications. Also trained as Local Sales Manager, responsible for training Account Executives and group presentations to local advertisers nationwide.


Small Business Development Consultant, Valencia Creative, August 2003 – present, Madison, WI

Advertising, marketing, and public relations.  Projects include:

  • Direct Mail copy

  • Web copy

  • Business Plan writing

  • Proofreading, Script writing, Ad sales copy

  • Network and Database Administration

  • Training

  • Event Planning and Hosting

  • Cyberaoke.com karaoke 5 nights/week in Dane County (dba Mad Music LLC)  


Sales & Marketing Supervisor, Humana, Inc., August 2002–August 2003, Madison, WI.  Recruitment, retention, staffing and supervision of 30 FTEs; daily, weekly, monthly sales reporting; wrote training materials and accompanying technical guides.  


Client Development Executive, PharmacyOneSource.com, March 2001–September 2001, Madison, WI. Inside sales and marketing of internet advertising; development of online company profiles; copy for internet and print advertising (for print affiliate, PharmacyWeek); sales, tech and customer service support training, including technical writing and documentation.


Legal Assistant, Jenner & Block, March 1998-October 1998, Chicago, IL

Executive support of senior partner. Legal research, trial preparation and administration in business litigation, telecommunications, intellectual property, civil and criminal litigation, and capital punishment; contributed to and proofread briefs and other legal documents.  

Legal Assistant, Office of the Governor, June 1996-March 1998, Madison, WI
Coordinated legal department functions with State legislators, Cabinet members, constituents, and local, state and federal elected officials and business leaders regarding: policy, legislation and bill passage, pardons and extraditions, judgeships, special elections and Executive Orders; extensive public relations and press work. 


EDUCATION

Madison Media Institute, Madison, WI, January-September 1999, Radio & TV Broadcasting

State of Wisconsin, Licensed Preneed Counselor, Life, Accident & Health (lapsed)
MiraCosta College, Carlsbad, CA, 1988–1990, Business Administration program

McFarland H.S, McFarland, WI, May 1990, High School Diploma

HOBBIES

  • Writing and delivering daily news, local radio anchor and reporter, 89.9 WORT

  • Print, video and promotional talent, Dylan Scott Talent

  • Copy editor, feature contributor & government correspondent, Mt. Horeb Mail

  • Resume writing

  • Editor, Copywriter, www.fairness.com

  • Secretary, Executive Board, PAMANA (Philippine Association of Madison and Neighbouring Areas)

REFERENCES

Ross B. Bricker, Partner, Jenner & Block: 312.923.4524

Christopher Speece, Insurance Sales: 608.446.2127

Tommy G. Thompson, former US DHSS Secretary and Governor, State of Wisconsin, Executive Office: 608.266.1212